You’ve just bumped into an old work colleague at the airport…
After exchanging a few pleasantries, they ask you, “So, what are you doing now?”
As a heart-centered, transformational life coach, what do you say?
How do you communicate what you do for a living, and the difference you’re committed to making in other people’s lives, within just a few seconds?
Today, I’ll teach you how to craft a quick, compelling “elevator pitch” that will help you clearly and powerfully convey what it is that you do – and in a way that will help you gain new clients!
What is an “elevator pitch”?
If you haven’t heard the term before, the concept of the “elevator pitch” is that you want to be able to deliver a short, compelling summary of what it is that you do and have to offer in the time span of an elevator ride… approximately 30 seconds or less.
I’ve found that many heart-centered life coaches struggle to clearly communicate what they do and how much value they add to their clients’ lives in such a short amount of time.
The good news is, there’s a quick, simple formula you can use to really engage the curiosity of the other person, encourage them to ask more about what you have to offer, and possibly even inspire them to sign up for coaching with you.
Your elevator pitch should include 3 key elements:
- Who your ideal client is
- The “pain” that your ideal client is dealing with, and the result you can help them create
- An invitation
Here are a few examples:
If you serve a broad range of clients from all walks of life in your coaching business, you could say:
“I help people who feel frustrated and stuck in their lives to come up with a clear vision for what they’d love their ideal life to look like, and then I coach them through a very specific process that helps them achieve their dreams. Would you like my card? Or maybe you have a friend who might be interested in finding out more about how to take their life to the next level?”
This elevator pitch clearly conveys who it is that you work with, what you can do to help them, and contains an invitation at the end.
If you work with a particular group of people in your business, such as entrepreneurs, you could say:
“I help heart-centered entrepreneurs who are ready to take their businesses and their lives to the next level. Would you like my card? Or perhaps you know somebody who is ready to reach their next level of prosperity or fulfillment in their life and business, and who may be interested in finding out more about how to do this quickly and effectively?”
Once you have your elevator pitch down, all of this takes just a few seconds to communicate!
It’s important to notice how I presented the invitations at the end of each pitch…
In the invitation at the end of each of these examples, I didn’t suggest that the person I was speaking to might actually want the information for themselves.
They may, but many people find that kind of assumption to be sort of pushy or off-putting.
It’s better to simply let the person you’re speaking to know that you have business cards with you, and that they can take one for a friend if they’d like.
Then give them space to consider if they’d like more information, either for themselves or for somebody they know.
Often, people have a friend, family member or colleague that they know would love to expand their results…
And, in many cases, the person you’re speaking to will say, “Well, I’d like your card! I’m interested in finding out more about what working with you would look like!”
So, when crafting YOUR elevator pitch, be sure to include details, not just on who you serve and what kinds of results you help them generate, but also an invitation for them to take one of your business cards for a friend.
And now, here’s a question for you…
Would you like to practice your elevator pitch? Please share yours with me in the comments below, I’d love to hear from you!
And please also feel free to provide feedback on someone else’s elevator pitch that you see in the comments – together, we can support one another and grow.