As you begin building your life coaching business, have you wondered if you still need an email list to grow your business and reach people?
I can tell you from experience that having a large email list of subscribers has dramatically changed my business by allowing me to reach and serve so many more people. This article might be the nudge you’ve been waiting for to commit to building your email list (and no it’s not too late, and yes even you, dear reader, can do it!).
Here are some of the best reasons for having an email list and the most significant ways it can transform your life coaching business
1. Email is one of the easiest ways to keep in touch with people who want to hear from you.
Most people check their email frequently throughout the day, and often even have their preferred account connected to their smartphones (so it’s literally available in the palm of their hands).
If you want someone to see a message from you, email is your best bet.
2. Email is relatively quick and inexpensive to set up.
With the right tools, you can automate most of your email messaging to help streamline your business, which optimizes your time overall and gives you more bandwidth for developing your services and working with clients directly.
In fact, there are two affordable and user-friendly tools I highly recommend (I’m not affiliated with either company – I just find them extremely effective).
Both tools allow you to add a short form to your website where people who want to stay in touch can sign up to be a subscriber.
The emails are then conveniently stored in these tools’ dashboards, where you can log in and create weekly newsletters to send to your followers.
3. Sending emails is a great way to provide free value to others, and essential for building trust and connection with your audience.
You can very quickly and easily send links to assets such as blogs, ebooks, infographics and other highly valuable content that readers can access or download right from the emails you send.
4. People on your email list are way more likely to enroll in your programs when you email them free, valuable resources.
Sending free, valuable, meaningful, life-changing content builds up a level of trust and connection with your audience.
Your email recipients will know, like and trust you – as they should because you care about them!
Email provides a perfect channel to communicate who you are and what you can give them, which greatly increases the likelihood that they will enroll in a program with you.
5. Emails are the perfect way to announce events, launches, special promotions or other time-sensitive opportunities.
You can even send surveys to your subscribers, asking them what they’d love to see from you, which can help you tailor your services and your business to help meet your potential clients’ needs.
You’re in the life coaching business because you care about people and want to help them transform their lives for the better, which is why you need an email list
Your reason for becoming a life coach was to reach and serve as many people as possible. And the easier it is for current and potential clients to find and interact with you, the easier it is to live into this mission!
You can still meet plenty of people looking for a life coach in person, but your online presence will help expedite the process of finding clients and, as a result, grow your business exponentially.
So go ahead and start building an email list, unless you’ve started already!
“Even if you don’t use these tools to spread your message or manage your time, know that someone else is going to.”
– Seth Godin
You can start with 10 people or 100 people, but know that your list will grow with time because you genuinely care about people and the more you care, the more visibility and momentum you’ll gain, and the more difference you’ll be able to make in the world.
Here’s some more information on the types of training and skills you’ll learn with a life coaching certification from Life Mastery Institute.
Would you love more insight into how to build a thriving, heart-centered life coaching business?
If so, here’s what you should do.
Register now for this free online master class, where you’ll discover the four pillars that every successful, difference-making life coaching business must have.
You’ll also find out how to attract your ideal clients, the type of people you’d most love to work with… and the #1 most important step you can take right now to generate massive impact, influence and income as a life coach, no matter your age or level of experience!